Our Mission and Purpose Statement.
Mission Statement:
Purpose Statement:
To offer a global marketplace for ethical crafts, handmade goods, and art, ensuring direct, transparent financial aid to verified families and creators in Gaza and the West Bank.
Our purpose is to challenge dehumanisation by amplifying the authentic voices, real hopes, and dreams of Palestinians, fostering empathy and showcasing their enduring humanity.
Creativity is a powerful form of resistance. When systems attempt to silence or dehumanise, art becomes an undeniable assertion of self-worth and identity. The framed art and digital stories we feature are not merely products; they are acts of defiance—bold statements of existence, hope, and dreams. By sharing their work, these creators are claiming their voice, ensuring they are seen and taken seriously as individuals with inherent human dignity.
Our Core Values
1. Humanisation & Voice
2. Direct Impact
3. Radical Transparency
4. Creative Empowerment
We commit to elevating the authentic, individual stories, art, and creative expression of Palestinians to foster empathy and counter harmful dehumanisation.
We ensure funds maximise benefit by channeling 100% of profit (minus operational costs) directly to verified families, creators, and artisans for immediate economic relief.
We maintain an open funding model, ensuring our customers know precisely how their purchase profit is ethically distributed to support our beneficiaries.
We believe in supporting individuals not through charity alone, but by empowering them to earn income and gain independence through their innate talents and creativity.